Good lordy Lord…
It’s been confirmed today that my old colleague Bradley Lord is heading back to Renault to take up the cudgels as head of communications. I have fond memories of working with Bradley, and of (occasionally) beating him in the F1 Racing quiz.
No doubt, though, there’ll be some forum noise to the tune of “another journo sells out…” Hardly!
As well as being a positive move for him this is also good news for Renault. Bradley knows the value of reaching out to the fans and public, as evinced by his work on the team’s website during his previous sojourn at Renault. Now that the comms team is free from the need to carry Flavio Briatore’s luggage, things will only get better…
A D:Ream reference following hot on the heels of a Kate Bush fest? Clearly you and @chrishughespr have been egging each other on!
Bradley founded the team blog in 2006 and I’m proud to say that I’ve been a member of the aforementioned RF1 fan site since then. He was cool in the way he dealt with the crazy fans, always took time to explain things. A great guy. Forza Bradley!
F1 Racing’s loss is definitely Renault’s gain. Bradley Lord is an asset to any marketing/PR/communications operation.
I wonder who will get his MAGAZINE column
@Steven Roy
My phone hasn’t rung. It must be broken again!
I don’t think it’s a case of a journalist selling out. After all, shouldn’t being actively involved in the sport be the dream of almost every journalist?
I mean, I would hope anyone covering the sport is a fan, first and foremost. What could be better than actually being a part of it, rather than being a spectator?
Anyway, Bradley tried very hard (with remarkable patience) to connect with readers during his stint at F1 Racing. For that he will be very missed.